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Ⅰ. Research Problem. The Purpose of this thesis is to stud) the introduction of CATV with considering the local circumstances. The basic idea of this research is that CATV as a local information media should satisfy the local resident’s needs and the policy about it take into account the local circumstances. The research problems gor this goal are as follows : 1) what do the local resident’s information needs? 2) what do the local resident’s idea about local broadcastings? and what are the relations among exposure, satisfaction, participation and new information needs? 3) What is estimation of CATV system and policy? 4) what is the structual characteristics in the community? what do they affect the local CATV? 5) what are foreign CATV policies and what are the merits which can be introduced? 6) what are the most desirable policies for the development of the community? Ⅱ. Methods The following methods are employed in this research : 1) The research on the Introduction of CATV in the local circumstance was made in the framework of philological study. 2) Because previous scholarship on CATV was lack of the presentation of actual resident’s data, this research employed the method of a social survey by which actual data were collected and analyzed. 3) In collecting data concerning the local struclual characteristics, diverse yearbooks were used. 4) Survey : (1) Survey on local resident’s information needs(554 samples). ① what is their estimation about local broadcasting? ② which information service do they need most? ③ what are the relations between local broadcasting’s exposure, satisfaction, participation and new information needs? (2) survey on the local CATV system in Taegu district. The sampling of local residents were made through multi-stage sampling mehod and 600 persons were chosen and investigated and the number of valid samples was 554. The examination was made from January 10 1989 to January 25, 1989. Replies to questionaires were taken care of by means of SPSS(Statistical Package for Social Science) and the replies were given by 5-point weight through rank order scale. Ⅲ. Finding. Upon examination it was found that they replied they wanted diverse local information. In particular special entertainment service for example movie, sports, drama was ranked very high necessity. New information needs was functions of local broadcasting’s exposure, satisfaction, and participation. High exposure resulted in low information need. High satisfaction caused high participation. High participation lead to high information need. Local curcumstances estimation showed big information gaps between rural and usban area. Ⅳ. Discussion. With the conclusion that for desirable CATV introduction several remedies were found out : 1) the local CATV possession and operation should be consortium type including licensed CATV operators, local administrative representatives, CATV experts, and local congress representatives. 2) the local CATV mechanism should be provided with a minimum rental fee by Korea Telecommunication Authority. 3) "Cable TV Management Law" should be revised. 4) New Media Committee should be composed. 5) local seqmentation should be needed as 5 segments. 6) for effrective CATV adapting, model city should be selected. 7) for the activation of local program supplier diverse policy should supported.
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